2020 has been… shall we say… an interesting year. It’s certainly been a year of surprises in the eCommerce business. Your eCommerce website has been blowing up!(All those people who mocked you back in 2016 for starting a store that only sold toilet paper and banana bread baking supplies—now who’s laughing?) Customer spending has been transitioning steadily away from in-person shopping and toward eCommerce platforms for… Read More »eCommerce Resolutions for 2021
f you’re someone who sells to local customers — such as a coffee shop owner, dog walker, or beautician — there are a few easy ways to get more work. Most are simple — some are even free. How to get more local customers These five strategies can help your business attract more customers in your geographic area: Get listed online. Review your website. Get… Read More »Checklist: 5 ways to get more local customers
Impulse shopping is a phenomenon among digital consumers that’s only increased as we continue to stay at home and glued to our screens. You’ve likely experienced this scenario, you’re on your tablet or laptop and perhaps get distracted by an ad. Next thing you know, you’re considering buying a fun new item—because why not? You’re not alone; recent reports show impulse spending increased 18% during the pandemic.… Read More »Top ten ways to turn impulse shopping into sales!
Congratulations on preparing to move forward with your big idea! This is an exciting time. As you move through your “how to start a business” to-do list, you’ll find that you may never be busier than during this startup period. After you evaluate your business idea, research the market and your potential customer base, and determine startup costs, you’ll be ready to take on the… Read More »How to start a business! Easy Checklist!
As COVID-19 leaves us scrambling to piece together a new normal, in-person shopping is becoming less of a reliable source of revenue for merchants and service providers. That is why having a strong presence online is more important than ever. With people staying home and shopping online a savvy business person should recognize some important eCommerce trends during Covid-19 and the new normal. Indeed, recent data… Read More »eCommerce trends during Covid-19
Running an eCommerce website can be both profitable and rewarding, but too many eCommerce newcomers neglect one of the biggest threats to both their profitability and the structural integrity of the site: eCommerce website security. There are three main reasons that entrepreneurs ignore eCommerce security: They don’t understand the threat it presents. They don’t know what to do about it. They believe their enterprise is too… Read More »eCommerce website security steps to protect against cyber threats