A landing page is the first page a visitor sees on a website. When you set up your Facebook ad or AdWords campaign or share that Instagram post, your landing page is the first point of contact after your marketing piece. So, every business could benefit from a few landing page tips. The challenge is that when visitors arrive at your landing page, you have… Read More »Landing Page Tips | How to build the best landing page!
f you’re someone who sells to local customers — such as a coffee shop owner, dog walker, or beautician — there are a few easy ways to get more work. Most are simple — some are even free. How to get more local customers These five strategies can help your business attract more customers in your geographic area: Get listed online. Review your website. Get… Read More »Checklist: 5 ways to get more local customers
Impulse shopping is a phenomenon among digital consumers that’s only increased as we continue to stay at home and glued to our screens. You’ve likely experienced this scenario, you’re on your tablet or laptop and perhaps get distracted by an ad. Next thing you know, you’re considering buying a fun new item—because why not? You’re not alone; recent reports show impulse spending increased 18% during the pandemic.… Read More »Top ten ways to turn impulse shopping into sales!
In this day and age, it’s imperative web professionals like designers and developers ensure the websites they create are accessible. For the uninitiated, this basically means doing everything within your power to ensure the broadest spectrum of global internet users can enjoy whatever your client’s website has to offer. Many of us have the luck and privilege of never needing to consider the accessibility of the websites… Read More »WordPress Accessibility! Get it Right from day 1!
With the holidays rapidly approaching, you may already be starting to set out a plan to boost your holiday sales. Ecommerce is going to lead the way this year, as the pandemic continues to drive a boost in online shopping.In fact, ecommerce sales from April to May have already exceeded sales during the 2019 holiday season by 7%. With a record-breaking online holiday season expected in… Read More »How to Boost Holiday Sales in 2020
Congratulations on preparing to move forward with your big idea! This is an exciting time. As you move through your “how to start a business” to-do list, you’ll find that you may never be busier than during this startup period. After you evaluate your business idea, research the market and your potential customer base, and determine startup costs, you’ll be ready to take on the… Read More »How to start a business! Easy Checklist!